Strategy & brand

Brand building must always start with strategy. Solid strategic groundwork ensures that your brand supports your company’s goals.

Brand identity is a holistic concept: strategy, visual identity, and communication.

Once your brand foundation is solid, marketing is no longer a guessing game: you know how and to whom you’re communicating, and what problems you’re solving. This way, your customers will identify with your brand, and you’ll be able to show that you understand their needs.

This is where brand building begins

Strategic groundwork for the brand

A strong brand is always built on strategy.

To build a brand on a solid foundation, the very first step is to understand why your company exists: who it serves, what customer problems it solves, and what its goals are.

What the job entails

  • Your company's current situation and goals
  • definition of target groups
  • the brand's purpose and role in the market
  • brand direction and differentiation

Strategy workshop (2–3 hours)

PRICE: Strategy workshop starting at €850 + VAT

Visual language brings people together

Visual Identity

A brand identity makes a brand memorable.

When your visual identity is rooted in your strategy, it speaks to exactly the right people and helps them identify with your brand. A compelling brand identity leaves a lasting impression. We’ll create a distinctive and consistent visual identity for all your channels.

What the job entails

  • logo design or update
  • brand colors and typography
  • Defining the visual style and imagery

Brand book and logo package

PRICE: Starting at €2,150 + VAT; logo only: €350–950

Meaning comes from words

Crafting the brand’s core messages

Our communication is centered on the customer's benefit.

Your brand’s core messages should convey the value your service brings to your customers. Your customer promise summarizes what your customers can expect. We craft your sales messages so that customers immediately understand who your service is for, what problem it solves, and why they should choose you.

What the job entails

  • Defining the brand's core messages and tone of voice
  • A summary of the customer promise from the customer's perspective
  • Formatting sales messages for the brand guide and website sales copy

Content Workshop (2–3 hours)

PRICE: Starting at €1,800 + VAT (includes workshop)

➜ Let’s build a strong foundation for your brand

Every branding project starts with understanding the situation. You can start with a free brand audit. During the audit, we’ll review your current brand or your future brand concept. I’ll examine all your communication channels and your visual identity. You’ll receive concrete development suggestions and clear steps on what to do next.